Bro Rent supports companies and individuals in choosing the long-term rental solution that best fits their needs.
It was born during a Sprint Week, as a development of the Rent division of a group of insurance agencies based in Como. A project that later took a different direction (see the WeHub case), but which gave life to a solid and autonomous concept that fully deserves a place in Zero’s portfolio.
We started by identifying the unique value proposition of the group’s Rent division: putting the customer’s value at the center, guiding them through a consultative and friendly approach, not just focused on sales but on finding the most suitable rental and insurance solution.
The naming Bro Rent carries a double meaning. On one hand, it refers to the broker, a legacy of the insurance world; on the other, to the slang term “Bro,” short for “brother,” which positions the brand as a travel companion, helping the target make the right choices, turn after turn.
Bro Rent doesn’t just give you a car. It gives you a direction.
And that’s exactly what we did for the client, developing a brand and visual identity that speaks the same language and visual code across every touchpoint.
Guiding the storytelling are two parallel paths: education, as a tool to build awareness and culture within the customer, and entertainment, the starting point of every brand experience strategy.
Bressanelli Galli Gelpi Porta & C. Srl
