{"id":1383,"date":"2026-04-01T15:55:17","date_gmt":"2026-04-01T15:55:17","guid":{"rendered":"https:\/\/hup-zero.stagingzero.it\/sprint-week\/"},"modified":"2026-05-11T09:22:13","modified_gmt":"2026-05-11T09:22:13","slug":"sprint-week","status":"publish","type":"page","link":"https:\/\/hup-zero.stagingzero.it\/en\/sprint-week\/","title":{"rendered":"Sprint Week"},"content":{"rendered":"<h1>A brand built with you, not for you. <\/h1>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/woman_duck.jpg\" alt=\"Papera bambini\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/metro.jpg\" alt=\"Papera metro\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/old.jpg\" alt=\"Papera casa\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/papera_arte.jpg\" alt=\"Papera famiglia\"><\/p>\n<div>\n<p>    <video class=\"home-video\" autoplay muted loop playsinline><source src=\"\/wp-content\/uploads\/2026\/04\/Zero_animazione_sprint-HEVC-Alpha.mov\" type='video\/mov; codecs=\"hvc1\"'><source src=\"\/wp-content\/uploads\/2026\/04\/Zero_animazione_sprint.webm\" type=\"video\/webm\"><\/video>\n<\/div>\n<p><p>\n        <a href=\"#page-start\"><span uk-icon=\"arrow-up\"><\/span><\/a>\n    <\/p>\n<\/p>\n<div>Zero. Sprint Week<\/div>\n<h2>An intensive, collaborative process to shape branding, visual identity and strategy. <\/h2>\n<p><p>\n        <a href=\"https:\/\/hup-zero.stagingzero.it\/en\/contacts\/\">Start now<\/a>\n    <\/p>\n<\/p>\n<div>\n<div class=\"h-number\"><span>1<\/span><\/div>\n<\/div>\n<h3>APPROACH<\/h3>\n<div>From paradigm to paradox<\/div>\n<div>We challenge the existing framework, searching for the paradox: the idea that surprises, breaks the rules, and opens new possibilities.<\/div>\n<div>\n<div class=\"h-number\"><span>2<\/span><\/div>\n<\/div>\n<h3>METHOD<\/h3>\n<div>Collaborative and structured<\/div>\n<div>The Zero. team works side by side with key stakeholders to define positioning, identity, personality, and vision.<\/div>\n<div>\n<div class=\"h-number\"><span>3<\/span><\/div>\n<\/div>\n<h3>TECHNOLOGY<\/h3>\n<div>AI Driven Decisions<\/div>\n<div>We integrate artificial intelligence systems into the creative process to analyze the market and make strategic decisions based on real data.<\/div>\n<div>\n<div class=\"h-number\"><span>4<\/span><\/div>\n<\/div>\n<h3>OUTPUT<\/h3>\n<div>Shared and tangible<\/div>\n<div>A complete strategic document, brand identity, prototyped milestones, roadmap, and budget plan.<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/cyberpapera.jpg\" alt=\"cyberpapera\"><\/p>\n<div>Zero. Sprint Week<\/div>\n<h2>We build a brand <br \/>from Zero in 5 days. <\/h2>\n<p><p>\n        <a href=\"https:\/\/hup-zero.stagingzero.it\/en\/contacts\/\">Give your brand a Sprint.<\/a>\n    <\/p>\n<\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/slide-1.jpg\" alt=\"Duck selfie\"><\/p>\n<h3>Co-creation<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/cocreazione.svg\" alt=\"Co-creation\" width=\"200px\"><\/p>\n<div>Co-creative approach with our experts.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/slide-2.jpg\" alt=\"Inflatable ducks\"><\/p>\n<h3>Workshop<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/workshop.svg\" alt=\"Workshop\" width=\"200px\"><\/p>\n<div>Visual and creative exercises that actively involve your team.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/slide-3.jpg\" alt=\"Ducks thought\"><\/p>\n<h3>Tangible outputs<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/output.svg\" alt=\"Output\" width=\"200px\"><\/p>\n<div>Concrete, documented deliverables to guide every future decision.<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/slide-4.jpg\" alt=\"mirror duck\"><\/p>\n<h3>Reduced timelines<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/tempi.svg\" alt=\"Reduced timelines\" width=\"200px\"><\/p>\n<div>A complete brand identity developed in just 5 days.<\/div>\n<\/li>\n<\/ul>\n<div>Zero. Sprint Week<\/div>\n<h2>Our credo.<br \/>\nThe 6 pillars of branding.<\/h2>\n<p><p>\n        <a href=\"https:\/\/hup-zero.stagingzero.it\/en\/contacts\/\">Start from Zero.<\/a>\n    <\/p>\n<\/p>\n<div>\n<p>The best <strong>ideas<\/strong> are already within your company.<br class=\"uk-visible@s\" \/>We bring them to the <strong>surface<\/strong> and turn them into:<\/p>\n<\/div>\n<h3>Brand Vision<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/trail-3.jpg\" alt=\"Vision\"><\/p>\n<div>Your North Star, the long-term goal, where you want your brand to go.<\/div>\n<h3>Brand Purpose<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/trail-1.jpg\" alt=\"What the duck\"><\/p>\n<div>The \u201cwhy\u201d behind your brand, the deeper reason that drives every action.<\/div>\n<h3>Brand Values<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/trail-2.jpg\" alt=\"Values\"><\/p>\n<div>The principles that define who you are, how you act, and your company culture.<\/div>\n<h3>Brand Position<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/trail-6.jpg\" alt=\"Position\"><\/p>\n<div>Where you want to stand in people\u2019s minds and in the market.<\/div>\n<h3>Brand Story<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/trail-5.jpg\" alt=\"Story\"><\/p>\n<div>Where you come from, the emotions you convey, and how you impact people\u2019s lives.<\/div>\n<h3>Brand Identity<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/trail-4.jpg\" alt=\"Identity\"><\/p>\n<div>The set of visual and verbal elements that make your brand instantly recognizable.<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/old_papera.jpg\" alt=\"Old papera\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/stellona.svg\" alt=\"Star icon\"><\/p>\n<p><!--more--><br \/>\n<!-- 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